Pursue Fitness
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Pursue Fitness
Gym clothing made for your biggest workout or your well deserved rest days. At Pursue Fitness we develop clothing and accessories for the gym, sports and life. Explore our men's and women's gym wear collections online today, from men's tracksuits to women's seamless leggings and sports bras. Complete your outfit with our range of accessories. Get something different with our range of gym wear and workout clothes; move more and move free.

A name, brand and idea that makes sense. We're here to inspire through positivity and success. Every next level of your life will demand change. We develop collections based on what you need, both inside and outside of the gym. From high waisted seamless leggings to men's tracksuits, our collections won't let you down. Ready for the future. We utilise modern designs and technologies throughout our collections.

All of our products are designed and tested by our team. The clean-cut construction techniques are bespoke to Pursue, achieving our iconic and unique style.
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Founded in 2013 at the age 18 by our CEO Michael Hughes from his bedroom, in Bolton, United Kingdom.
Whilst out with lifelong friends, Michael proposed the idea of starting a sportswear brand, he knew the name straight away.
Within a few months he saved 300 from his part time job at Nando's, then a sample sized order was placed with a supplier for 4 different products.
Products were designed by him, orders were packed by him, queries were answered by him and the brand was grown by him.
Since 2013 Pursue has attended 12 expos around the world, amassed over 200,000 followers on social media and released more than 1,000 products.
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